According to Raindance Film Festival, these are 5 steps to low film budget success:
1. Draft a Creative, Engaging Script
An important ingredient to any successful film is a good, quality
script – which is the most critical aspect to the success of a low
budget film. As evidenced through the success of Writer/Director Kevin
Smith’s film Clerks, a quality script can carry a black and white film
that was shot on a $27,575 budget to an enormous amount of success. The
film eventually grossed over $3 million in theaters, with millions more
by way of VHS and DVD sales. Due of the cult following of the film, an
animated series, a comic book, and a sequel were spawned using the
exact same characters Smith created for the film.
The key to writing a good low budget script is creativity and
originality. With no budget for special effects, elaborate sets and
desirable filming locations, a script must carry the film from start to
finish. It’s the creative element that will keep the audience guessing
and interested in the development of the story.
2. A Visionary Director
In most cases, successful low budget films are directed by
individuals who are willing to take risks, are innovative, and know what
it takes to put together a quality film. Examples of this are again,
Kevin Smith, who wrote, directed, produced and acted in Clerks, Jared
Hess, who wrote and directed Napoleon Dynamite (2004)
(http://www.imdb.com/title/tt0374900/) and Daniel Myrick and Eduardo
Sanchez, who co-wrote and co-directed The Blair Witch project. All of
these writers/directors put together an original script and played a
vital role in managing and directing the creative elements that made
their films so successful.
3. Resourceful Production
When
funds are limited, having an imaginative, creative production team is
absolutely imperative to ensuring the success for your low budget film.
Because a film’s budget may be too small to employ a full production
staff, the common roles of filmmaking are often carried out by the
director or managing producer, which is sometimes the same person. In
most cases, directors must get the most out of what they have to work
with.
Refer back to the film Clerks – which is a prime example of resourceful
production, writer/director/producer Kevin Smith filmed almost the
entirety of his film in the convenient store where he worked. He was
only allowed to film at night while the store was closed (from 10:30
p.m. to 5:30 a.m.), and since it is difficult to stimulate day scenes
while it is still dark outside, Smith worked into the film that someone
jammed gum in the padlocks of the steel shutters, keeping them closed
hiding the night sky from the audience.
Another fine example is found in The Blair Witch Project, where
directors Daniel Myrick and Eduardo Sanchez used unconventional methods
to keep the film looking like as much like a documentary as possible.
These methods included the use of local mythology to capture reaction
from real locals in the town where filming was done, and where the
supposedly “real” events took place. They also cut down on production
costs by filming in Seneca Creek State Park. The directors also allowed
the “actors” to operate the camera, as they would in an authentic
documentary. By doing this, the directors cut down on filming costs and
made the movie feel much more like a real documentary rather than a
well-staged film production – which was their main objective.
Chris Kentis, writer/director of Open Water, used cheap
digital video to shoot his film. This wasn’t necessarily
done to save money, but instead to make the film seem more like raw
footage of actual events unfolding rather than watching a film. The
result is extremely effective, as it adds an element of terror to the
film that may not have been as effective otherwise.
It’s also not uncommon for low budget films to conduct post-production
and editing at the home of the producer, as it’s often a way of cutting
costs by not having to use a full scale studio or production office.
4. Unknown Actors
While it’s true that casting a well-known actor can bring a film some
publicity and even a little creditability, history has shown that the
most successful films are the ones that cast relatively unknown actors.
That’s largely because an audience is unable to associate the actors
with any other works, therefore making it much easier – and less
expensive – for the director to deliver a clear depiction of the
unfolding events in the story.
A good example of this can be found in The Blair Witch Project, where
directors Daniel Myrick and Eduardo Sanchez made a point of casting
actors who had little to no acting experience. The idea was to create a
sense of realism, as the film was portrayed as a documentary. The film,
Open Water as well as many other films have followed a similar format
to find success.
5. Market the Hell out of it
The not-so-secret way for a low budget film to find success is
through marketing, and once more The Blair Witch Project is a perfect
example of that. Production costs were rumored to be as low as $25,000,
and an additional estimate of $500,000 to $750,000 was added to create a
sound mix and re-shoot a few scenes after Artisan Entertainment bought
the licensing rights to the film.
Though Artisan put a lot of money towards marketing the film, its
success was a direct result of the innovative way producers carried out
the task. Buzz about the film was largely generated on the Internet, a
website that was created a year before the film was even released. Once
the media began to pick up on the cyber buzz, it began picking up
steam on the radio and television. And because the film was pegged as a
documentary about three young adults who are eventually killed in the
film, the production staff kept the young actors from making any public
appearances prior to the films release to make it appear as authentic
as possible. The end result was a film that grossed over $248 million
worldwide and has the highest ratio of office sales to production cost
in American film making history.
So there you have it, five simple steps towards making a successful film
on a small budget. Of course, filmmaking is never an exact science,
and it often takes the creative expertise of many individuals for a
film to reach its maximum potential. But as filmmakers continue to find
new and inventive ways to get the most out of their production budget,
we can expect to see more and more quality films that have been shot
and produced with only a small amount of financing.
